Articles and guides

How To Use Google Workspace as a CRM For Your Business

What if someone told you that a full-scale CRM system might not be the best fit for your business? Would you be skeptical or open to the idea with proper reasoning? There’s no denying that CRMs offer great advantages, from managing contacts to automating tasks. However, many companies, particularly smaller ones, don’t always require such expansive systems for daily operations. The tools needed to speed up and simplify workflows are often available on platforms like Google Workspace, but they’re frequently overlooked despite being simple, cost-effective, and highly efficient alternatives.